Use Case
Startup Marketing
Growth so far has been founder-shaped.
You have customers, and every one of them arrived through a founder conversation, a referral or luck. That works until it has to scale. We build the first demand engine the business owns, then run it until your team can.
The first engine built and operated, at a published monthly price.
The problem
Referrals are a channel until they run out.
Early growth usually comes from the founder’s network, a few referrals and some deals nobody can quite explain. None of that repeats on demand, so the forecast is guesswork, and hiring a salesperson to fix it might not change the result.
What tends to be missing is the machinery underneath. Who you sell to, what you say to them, where they look for it, and a way to reach them again next month without starting from a blank sheet.
What we do
The four pieces a first engine needs.
Positioning and the buyer
Who the product is for, what they already believe, and the message that changes their mind.
The first channels
Two channels chosen for your buyers and your budget, built properly, rather than six run thinly.
Assets you own
A database, a content library and search visibility that keep producing after a campaign stops.
A reporting line that works
Tracking, lifecycle stages and one set of figures, in place before the spending grows.
Why B2B Engine
Senior work, published price.
One senior operator
The person who sets the strategy is the person who runs it. No account-manager relay, no junior handoff.
Assets before ad spend
We start with what you own, and add paid channels only once something is converting reliably without them.
Premium work, mid-market price
The kind of work larger agencies charge two to three times more for, at a published monthly price.
When you need this
Five signals from an early business.
- Every customer so far arrived through the founder or a referral.
- You cannot say which activity produced last quarter’s pipeline.
- You hired a salesperson and the pipeline did not follow.
- Marketing is one generalist, or nobody.
- The forecast is built on hope rather than on pipeline you can count.
FAQ
Questions, answered.
Is it too early for this?
If you have paying customers and want the next hundred to arrive predictably, the timing might be right. Before product-market fit, it probably is not.
Do we need an advertising budget?
No. We start with the assets you own, and add paid only once something converts without it.
How long until it produces?
The build takes the first month. The first campaigns go out in weeks three and four, and the engine runs from month two.
Who does the work?
A senior team led by the founder, with AI and specialist contractors for scale. No junior-only delivery.
Build the first engine your business owns
Tell us how your customers have arrived so far and what you sell. We will show you the two channels we would build first, and what it costs.