Use Case
Fractional Marketing Team
A demand team that plugs into the one you have.
Your marketing team is capable and too small for the demand work in front of it. We add the missing depth as a team, with the seniority to set direction and the capacity to run it.
A full demand function alongside your team.
The capability gap
The skills gap sits inside the team you already pay for.
61%
of CMOs report they lack the in-house capabilities to deliver their strategy.
Gartner, 2022
63%
of martech leaders report marketing lacks the technical skills to operate the technology it already owns.
Gartner, 2023
22%
of CEOs and CFOs say their CMO has given them significant clarity on marketing accountabilities.
Gartner, 2024
The problem
Hiring for every function prices growth out of reach.
A working demand function needs strategy, campaign operations, lifecycle, content, search and analytics. Hiring one person for each puts a fixed cost on the payroll long before any of it produces pipeline, and one weak quarter then forces you to cut the capability you just spent a year building.
A traditional agency swaps that payroll risk for distance. The people running your campaigns learn the business from a brief, and they report on activity rather than on revenue.
What we do
The depth of an in-house function, on a monthly fee.
Deep discovery first
We start inside the business: your route to market, your buyers, your data, and what your existing team already does well.
Execution alongside your team
We run the campaigns, sequences and content beside the people you already employ, rather than handing over a strategy deck and leaving.
The functions you are missing
Lifecycle, marketing operations, search and analytics, added as a group so no single departure removes a capability.
Flexible commitment
Scale the engagement up for a launch and back down when a project finishes, with no redundancy cost.
Why B2B Engine
Senior work, start to finish.
One senior operator
The person who sets the strategy is the person who runs it. No account-manager relay, no junior handoff.
A group, not a single pair of hands
Several specialisms working together, so a capability never sits with one person who might leave.
When you need this
Five signals from the payroll.
- Your marketing leader keeps asking for resources you cannot afford.
- More than half the marketing budget is spent on headcount or on an agency.
- Marketing people leave inside twelve months, repeatedly.
- Nobody can tell you what the agency did last week, or what it achieved.
- A 10% drop in revenue would force you to let a marketing person go.
FAQ
Questions, answered.
How is this cheaper than hiring?
One monthly fee covers several specialisms. Hiring the same range of skills means several salaries, plus recruitment, tooling, and the cost of a wrong hire.
Do you replace our marketing team?
No. We add the functions your team does not cover and work alongside the people you already employ.
Who does the work?
A senior team led by the founder, with AI and specialist contractors for scale. No junior-only delivery.
Add the demand depth your team is missing
Tell us what your team covers today and where the gaps are. We will show you what we would add first, and what it costs.
Sources: Gartner, Marketing Data & Analytics and Martech Capability Gaps for CMOs, survey of 405 CMOs and marketing leaders, February to March 2022. Gartner, 2024 Marketing Talent and Technology Survey, 405 martech leaders, May to June 2023. Gartner, CMO and C-Suite Expectations Gap Survey, 125 CEOs and CFOs, August to September 2024.