About us
About us.
It is generally more our forte to talk about our customers and their fabulous businesses, but in the spirit of transparency, here is the short version.
Meet the team.
Rene Karras
CEO & Founder
Head of Growth, MarTech & Automations
Rene founded B2B Engine to give mid-market B2B companies senior marketing without building a full in-house team. He runs strategy and delivery on every account.
Shaun McHugh
Head of UX/UI Design, Brand and Creative
Shaun has spent more than a decade designing for B2B brands such as Visa, Tetra Pak, GlaxoSmithKline and the European Investment Bank, alongside media names like the BBC, Paramount, Art Basel and UEFA. He leads brand and creative at B2B Engine, so every site, deck and campaign looks as good as the strategy behind it.
Inna Horvath
Head of Brand Positioning, Content and Product Marketing
Inna Horvath is a product marketing strategist who spent over a decade asking the same question from two different sides of the table: what actually makes people pay attention, and what makes a message stick long enough to change what they do next. Across EdTech, AI tools, and B2B SaaS, she works with companies at the point where the product is ready, but the market story isn’t.
What we are passionate about.
Revenue
Marketing is not just about pushing sales messages. Revenue is our north star.
Brand building
Often underused in B2B, but the backbone of your growth engine.
Marketing execution
Robust structures and strategies. This is the make-or-break for your marketing.
The B2B Engine principles.
There are dozens of good marketing agencies out there. We believe our specific way of running marketing teams and initiatives delivers uniquely strong results.
Plan fast, execute faster
Picture a great strategy and a strong team, but no project management muscle. Things get done slowly. Costs run over budget. The team gets frustrated. Strong marketing project management is the backbone of every effort, and it quickly becomes the driver of your growth engine.
A good brand is capitalism on easy mode
Plenty of marketers would reach straight for ads or cold outreach to restart demand. Ads or cold outreach can be a great choice. Whatever you run, brand building stays the backbone of every strong marketing strategy. It is the heart and soul of your story, and it belongs at the core of your B2B Engine.
Dress for success, always
Sometimes success starts with something as simple as looking presentable. Getting the basics right is often all it takes to lift a business off the ground and turn things around.
FAQ
Questions, answered.
Who is behind B2B Engine?
A senior team led by founder Rene Karras, with Shaun McHugh as Head of UX/UI Design, Brand and Creative, plus AI and specialist contractors for scale. You work with seniors, not a junior pool.
What size companies do you work with?
Mostly B2B companies in the mid-market, the ones that need senior marketing without building a full in-house team.
Do you work with our existing team?
Yes. We can run the whole engine, or sit alongside your team and fill the gaps.
Where are you based?
The United Kingdom. We work with clients across the UK, Europe and the United States.
How do we start?
Most clients start with a diagnostic, a short project that gives you a senior read of where the marketing actually stands.
Let’s grow your business
Tell us where you want to take the business. We will show you what the engine would change, and what it costs.