Privacy Policy

Last Updated: 17 September 2025

Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website https://b2b-engine.com (“Website”), as well as your choices regarding the data we collect.

By using our Website, you consent to the practices described in this Privacy Policy.

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1. Information We Collect

We may collect the following types of information:

1.1. Personal Data You Provide:

• Name, email address, phone number, or other contact details you submit through forms (e.g., contact form, demo request, newsletter sign-up).

• Any other information you voluntarily provide when interacting with us.

1.2. Automatically Collected Data:
When you visit our Website, we may automatically collect:

• Your IP address, browser type, operating system, and device information.

• Pages you visit, time spent on the Website, clicks, and other usage statistics.

• Referring website or source (if you clicked on an ad or link).

We collect this data through cookies, pixels, and analytics tools.

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2. Cookies and Tracking Technologies

We use cookies, tracking pixels, and similar technologies to improve your experience and measure website performance. These include:

2.1. Google Analytics 4 (GA4):
We use GA4 to understand how users interact with our Website, measure performance, and improve user experience. GA4 collects anonymized usage data such as page views, events, and session duration. You can opt out by installing the Google Analytics Opt-out Browser Add-on.

2.2. Meta Pixel (Facebook & Instagram):
We use Meta Pixel to deliver relevant ads to users on Facebook, Instagram, and their partner networks, and to measure the effectiveness of our ads. This pixel may collect data such as page views, form submissions, and purchases. You can manage your preferences via Meta’s Ad Settings.

2.3. LinkedIn Insight Tag:
We use LinkedIn’s Insight Tag to measure ad performance, retarget website visitors on LinkedIn, and gain insights into audience behavior. LinkedIn may use data in accordance with their Privacy Policy.

2.4. Other Tracking Tools:
We may also use additional analytics and remarketing tools (e.g., Twitter/X Pixel, TikTok Pixel, Hotjar, HubSpot Tracking Code) to improve user experience and marketing performance.

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3. How We Use Your Information

We use the data we collect to:

• Provide and improve our Website and services.

• Analyze user behavior to improve content and usability.

• Personalize ads and marketing messages.

• Communicate with you when you submit a form or request information.

• Comply with legal obligations.

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4. Legal Basis for Processing (GDPR Compliance)

If you are located in the European Economic Area (EEA), we process your personal data under one or more of the following legal bases:

• Consent: When you agree to the use of cookies or submit your information voluntarily.

• Legitimate Interest: To improve our Website and provide relevant marketing.

• Legal Obligation: When we are required to retain data by law.

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5. Sharing of Information

We may share your information with:

• Service Providers: Third-party vendors who help us with website analytics, advertising, or communications (e.g., Google, Meta, LinkedIn).

• Legal Authorities: When required to comply with legal obligations or protect our rights.

We do not sell or rent your personal data.

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6. Data Retention

We retain your data only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.

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7. Your Rights

Depending on your location, you may have the right to:

• Request access to the personal data we hold about you.

• Request correction or deletion of your data.

• Opt out of targeted advertising and cookies.

• Withdraw your consent at any time (without affecting lawful processing prior to withdrawal).

You can exercise these rights by contacting us at: [Insert Contact Email].

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8. Managing Cookies

You can manage or disable cookies in your browser settings. Please note that disabling cookies may affect website functionality.

You can also opt out of interest-based advertising by visiting:

• Network Advertising Initiative

• Digital Advertising Alliance

• Your Online Choices (EU)

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9. Data Security

We use appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, or disclosure.

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10. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with the updated date.

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11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, you can contact us at:

B2B Engine
198 South Park Road
SW19 8TA 
London
United Kingdom
info@b2b-engine.com