B2B Database Activation
Stop leaving pipeline inside your own CRM.
A CRM audit, clean data, lead scoring and always-on sequences, so the contacts you already own keep producing without anyone rebuilding a campaign.
Meetings from the database you already own, and from accounts you name.
The problem
Every stage of the lifecycle leaks, and nobody owns the leak.
The enquiry that got no reply. The lead sales judged unready and nobody touched again. Writing in the Journal of Marketing in 2013, Sabnis, Chatterjee, Grewal and Lilien found that around 70% of marketing-generated leads are never pursued by sales. The deal that closed lost with a known budget and a known timeline. The customer nobody asked for a referral. Each one sits between marketing and sales, so neither team has a number that covers it. Companies take 42 hours on average to reply to an enquiry. 23% never reply. Harvard Business Review found this by sending test enquiries to 2,241 companies in 2011.
The work is unglamorous and the return is immediate, because every contact in question was already paid for once. IBM changed who it contacted and left its marketing budget the same. Revenue went up by about $20 million. Kumar and colleagues published this in Marketing Science in 2008.
What we do
The lifecycle, made to run without you.
CRM audit
What is in there, what is reachable, and where the value is stuck. A HubSpot or Salesforce review with a one-page answer.
Data and hygiene
Deduplication, field cleanup, consent status and suppression, so the automation has something reliable to run on.
Lifecycle stages and scoring
Definitions your sales team agrees with, and scoring that reflects what actually closes rather than who opened an email.
Always-on sequences
New-lead nurture, dormant re-engagement on a rolling window, and post-demo follow-up, all running unattended.
Why B2B Engine
Senior work, published price.
One senior operator
The person who audits your CRM is the person who signs off the workflows. No account-manager relay, no junior hand-off.
Automation and content as one
A sequence is only as good as what it sends. The same team writes the content, so the nurture has something worth opening.
Premium work, mid-market price
The kind of revenue operations work a specialist consultancy charges two to three times more for, at a published monthly price.
FAQ
Questions, answered.
What does the CRM audit cover?
Contact volume and reachability, engagement by recency, duplicate rate, field hygiene, consent status, live workflows and deliverability. The output is a single page you can act on.
Do you work in HubSpot or Salesforce?
Both, and we work inside your instance rather than exporting anything. Most of our work to date has been in HubSpot.
How is this different from hiring a RevOps contractor?
A contractor builds what you specify. We decide what should be built, then run it, and we own the number it produces.
Will this replace our marketing automation platform?
No. This is the work that makes the platform you already pay for produce something. Marketers say they use 33% of what their marketing software can do. Gartner asked them in 2023.
How do you handle contacts with no consent record?
They go to suppression rather than into a sequence. A consent audit runs before anything sends.
How long before it runs without us?
The always-on sequences are live inside the first two months. After that the account produces without weekly build work, which is the point of it.
Find out what is stuck in your CRM
Tell us how many contacts you have and when the ones outside an active sequence were last mailed. We will show you what is recoverable.