The Value Of A Fractional Marketing Team
Senior marketing functions in one team that works alongside your staff. Answer 13 short questions and watch what they are worth to your business build up.
£305,955the value of 2 senior marketing functions in your first year
Our Starting level brings all 2 to your business for £60,000 a year.
Value per function, in your first year
- Marketing leadership£199,632
- Content marketing£106,323
£552,887the value of 4 senior marketing functions in your first year
Our Standard level brings all 4 to your business for £120,000 a year.
Value per function, in your first year
- Marketing leadership£199,632
- Product marketing£146,831
- Content marketing£106,323
- Paid media£100,102
£869,269the value of 6 senior marketing functions in your first year
Our Full level brings all 6 to your business for £240,000 a year.
Value per function, in your first year
- Marketing leadership£199,632
- Product marketing£146,831
- Creative direction£142,571
- Content marketing£106,323
- Demand generation£173,811
- Paid media£100,102
How we worked it out
We value each function at what it would cost to hire in-house in the first year: salary, employer costs and a one-off recruiter fee. Salaries are national figures from published salary guides, named beside each one. A fractional marketing team works alongside your own staff and brings these disciplines in one team, with fewer hours than the same roles hired full time.
| Function | Salary | Employer costs | Recruiter fee, one-off | Value, first year | Source |
|---|---|---|---|---|---|
| Marketing leadershipDirector of Marketing | £140,184 | £21,599 | £37,850 | £199,632 | Ashdown Group Marketing Salary Guide 2026, Marketing Director, UK national upper quartile |
| Product marketingSenior Product Marketing Manager | £103,000 | £16,021 | £27,810 | £146,831 | Payscale, Senior Product Marketing Manager, UK 90th percentile, updated March 2025 |
| Creative directionCreative Director | £100,000 | £15,571 | £27,000 | £142,571 | Michael Page UK Salary Guide 2027, Creative Director, high band |
| Content marketingSenior Content Marketing Manager | £74,473 | £11,742 | £20,108 | £106,323 | Ashdown Group Marketing Salary Guide 2026, Senior Marketing Manager (closest published title), UK national upper quartile |
| Demand generationDemand Generation Director | £122,000 | £18,871 | £32,940 | £173,811 | Payscale, Demand Generation Director, UK 90th percentile, updated August 2025 |
| Paid mediaSenior Paid Media Manager | £70,092 | £11,085 | £18,925 | £100,102 | Ashdown Group Marketing Salary Guide 2026, PPC Manager (closest published title), UK national upper quartile |
- Employer costs Employer National Insurance at 15% of salary above £5,000 (HMRC, 2026 to 2027) and the 3% minimum employer pension on salary between £6,240 and £50,270 (The Pensions Regulator, 2026 to 2027). Legal minimums only, with no other benefits added.
- Recruiter fee, one-off 27% of salary, paid once (Reed, Employment Agency Terms of Business, Premium rate, effective 1 April 2025).
$459,988the value of 2 senior marketing functions in your first year
Our Starting level brings all 2 to your business for $72,000 a year.
Value per function, in your first year
- Marketing leadership$273,297
- Content marketing$186,691
$881,575the value of 4 senior marketing functions in your first year
Our Standard level brings all 4 to your business for $120,000 a year.
Value per function, in your first year
- Marketing leadership$273,297
- Product marketing$228,768
- Content marketing$186,691
- Paid media$192,819
$1,364,440the value of 6 senior marketing functions in your first year
Our Full level brings all 6 to your business for $240,000 a year.
Value per function, in your first year
- Marketing leadership$273,297
- Product marketing$228,768
- Creative direction$270,845
- Content marketing$186,691
- Demand generation$212,019
- Paid media$192,819
How we worked it out
We value each function at what it would cost to hire in-house in the first year: salary, employer costs and a one-off recruiter fee. Salaries are national figures from published salary guides, named beside each one. A fractional marketing team works alongside your own staff and brings these disciplines in one team, with fewer hours than the same roles hired full time.
| Function | Salary | Employer costs | Recruiter fee, one-time | Value, first year | Source |
|---|---|---|---|---|---|
| Marketing leadershipDirector of Marketing | $167,250 | $47,509 | $58,537 | $273,297 | Robert Half 2027 Salary Guide, Marketing Director, U.S. national high band |
| Product marketingSenior Product Marketing Manager | $140,000 | $39,768 | $49,000 | $228,768 | Robert Half 2027 Salary Guide, Product Marketing Manager (closest published title), U.S. national high band |
| Creative directionCreative Director | $165,750 | $47,083 | $58,012 | $270,845 | Robert Half 2027 Salary Guide, Creative Director, U.S. national high band |
| Content marketingSenior Content Marketing Manager | $114,250 | $32,454 | $39,988 | $186,691 | Robert Half 2027 Salary Guide, Content Strategist (closest published title), U.S. national high band |
| Demand generationDemand Generation Director | $129,750 | $36,857 | $45,413 | $212,019 | Robert Half 2027 Salary Guide, Demand Generation Manager (closest published title), U.S. national high band |
| Paid mediaSenior Paid Media Manager | $118,000 | $33,519 | $41,300 | $192,819 | Robert Half 2027 Salary Guide, Digital Marketing Manager (closest published title), U.S. national high band |
- Employer costs 28.4% on top of salary for benefits and payroll taxes (U.S. Bureau of Labor Statistics, Employer Costs for Employee Compensation, June 2026, private industry management, professional and related workers).
- Recruiter fee, one-time 35% of salary, paid once (Robert Half standard contingency fee, fee letter dated January 2026).
Want to know which disciplines your business needs first?
Tell us where your marketing stands and we will tell you which level fits, and what we would start with.