Foundations
The website is the only marketing asset you own outright.
Built as a platform rather than a project: pages, landing pages, tracking and a structure that people, search engines and AI assistants can all read.
One place every other channel can point at, and one set of numbers you control.
The problem
A brochure site cannot answer the questions buyers now ask.
Buyers arrive already researched, and increasingly they arrive through an assistant that read the site on their behalf. A site built as a brochure has nothing for either of them to read: claims without structure, pages without answers, and no way for a machine to tell what the business does.
Meanwhile the campaign pages sit in a separate builder on a separate domain, the analytics disagree with each other, and the parts that matter most live somewhere you would struggle to take with you.
What we do
Four jobs the website has to do.
Distribution
The site is where your information reaches people, search engines and AI assistants. Headings, structure and schema are built so all three can read the same page.
Landing pages on the same site
Campaign pages built where the rest of the site lives, so there is no second tool to pay for and every visit is measured the same way.
Tracking you control
Consent, events and attribution set up in your own analytics, so the numbers stay comparable and stay yours.
An asset you keep
Built on open foundations you can export and move. Nothing that matters is locked inside a platform you rent.
Why B2B Engine
Senior work, published price.
One senior operator
The person who designs the site is the person who builds it. No account-manager relay, no junior hand-off.
Built to be edited
Your team edits every page without a developer. Copy trapped inside code stops getting updated, and a site nobody updates stops earning.
Premium work, mid-market price
The kind of build a specialist studio charges two to three times more for, at a published monthly price.
FAQ
Questions, answered.
Do we have to move off our current platform?
Not always. We look at what the current site can be made to do first, and say plainly when rebuilding costs less than working around it.
What makes a site readable by an AI assistant?
Clear headings that answer the question underneath them, structured data that names what the business does, and pages that can be read without running any code. The same work also helps search engines.
Can we run campaign pages ourselves afterwards?
Yes. Landing pages are built from the same blocks as the rest of the site, so your team can produce one without us.
Who does the work?
A senior team led by the founder, with AI and specialist contractors for scale. No junior hand-off.
Go deeper
How the site earns its place.
Guides on structure, answer engine optimisation and measurement publish here as they go out.
Build the site the rest of the marketing can run on
Tell us what the current site does and does not do. We will show you what to keep, what to rebuild, and what it would cost.