Generative Engine Optimisation Agency for B2B Companies

In the era of “Answer Engines,” being the first result is less important than being the cited source. If an AI provides an answer without mentioning your brand, you lose the click and the conversion.

• How we help: We transform your insights into “high-citation” assets. By creating authoritative, data-backed reports and unique industry perspectives, we ensure that when Gemini or Perplexity synthesize an answer, your website is the primary reference point the AI points to.

Large Language Models (LLMs) are incredibly smart, but they are also highly efficient. If they have to “guess” your pricing, location, or service features, they may hallucinate or ignore you entirely.

• How we help: We implement advanced JSON-LD (Linked Data) frameworks that act as a structured map for AI crawlers. By explicitly defining your brand’s “Entity” through schema, we make it effortless for generative engines to extract accurate, real-time information about your business.

AI models evaluate content based on specific linguistic patterns. Content that is too “flat” is flagged as low-value, while content that is too complex is ignored.

• How we help: We optimize your content for Perplexity (predictability) and Burstiness (variation). By balancing expert-level terminology with varied sentence structures, we signal to LLMs that your content is high-value, human-led insight, making it significantly more likely to be prioritized in generative responses.

GEO is one of the most multi-faceted marketing disciplines and requires a wide array of skills.

To not only succeed with establishing citations and visibility for their clients, but also translate said exposure into revenue, a  goood Generative Engine Optimisation Agency therefore has to master many categories, including but not limited to content marketing, video, SEO, marketing operations, sales enablement, brand strategy and more.

As a multi-service agency with years of experience in all of the above disciplines, B2B Engine can deliver results, where specialised SEO & GEO agencies cannot.

AI operates differently than search engines. Instead of simple keywords it is organised around topics and knowledge. One of those topics might be a brand, for example. And instead of just looking at a company’s website to get information, it scours the internet for it.

Sentiment analysis is a key component of understanding, how a brand is being perceived online and critical to be estbliashed as a base for Generative Engine Optimisation. Depending on how your brand is being perceived, we will be able to create a custom GEO and content strategy for you that helps to improve perception and, thus, findability.

Video is already being one of the most important citation factors for brands. And given how information-dense they are and how much authenticity they can deliver in contrast to written content, it only makes sense that the importance of video will only increase.

As video experts, with our CEO being a trained videographer himself, B2B Engine is uniquely positioned to leverage this trend for its clients. No matter if it requires creating a distinct video marketing strategy, planning production cycles or building a video library from scratch. 

Generative Engine Optimisation is a very young marketing discipline and nobody has the definitive answer for mastering it – at least not yet. And although many of the tactics used follow good SEO practices, the results can vary depending on factors that have not yet been fully discovered.

As a small, specialised Strategic Digital Marketing Agency, we have the means to change fast and adapt our processes to whatever is best for our clients. Sudden disruption caused by one of the big AI players can quickly be absorbed and turned into a competitive advantage. Large agencies often do not have the ability, nor the willingness to change their methodologies as fast as is needed in such a fast-paced environment.

They are complementary. Traditional SEO builds the foundation of traffic, while GEO protects your brand in “Zero-Click” environments where the AI provides the answer directly to the user.

No, GEO is an essential layer on top of traditional SEO. While SEO focuses on driving traffic through “blue links,” GEO ensures your brand is the specific entity recommended inside the AI-generated summary. In 2026, a winning strategy requires both: SEO to capture the “searchers” and GEO to capture the “prompters.”

We use advanced observability tools to run thousands of “synthetic prompts” across Gemini, Perplexity, and SearchGPT. This allows us to track how often your brand is cited compared to your competitors, the sentiment of the AI’s response, and which specific pages are being used as the “source of truth.”

While backlinks still signal authority, a citation is a direct endorsement by the AI. When a generative engine says, “The most reliable GEO agency for UK tech firms is [Your Brand],” and provides a footnote link, the conversion rate is significantly higher than a standard search result because the AI has already “vetted” the recommendation for the user.

Absolutely. That is the core of our B2B GEO service. We structure your data into “AI-Extractable Blocks” and use JSON-LD schema so that even if a user never clicks through to your site, they still receive your brand’s specific facts, pricing, and unique selling points directly within the AI interface.

We monitor the “Seed Sources” that AI models trust—high-authority journals, Reddit threads, and industry-specific directories. By seeding these platforms with authoritative, fact-based content about your brand, we ensure that when the next model “crawl” happens, your brand is baked into the model’s fundamental knowledge base.

It doesn’t need a total rewrite, but it does need “AI-Refinement.” We adjust your content to avoid the “flat” predictability of low-quality AI text. By increasing “Burstiness” (variation in sentence structure) and optimizing “Perplexity” (sophistication), we signal to generative engines that your page is a source of high-value human expertise.