Enquiry tracking
Enquiry Tracking
We test every form, booking and conversion on a schedule, so no lead goes missing between your website, your CRM and your ad accounts.
A thank-you message does not prove the lead arrived
When someone fills in a form on your website, three things should happen. The lead arrives in your CRM (customer relationship management system). The lead record includes the page and campaign it came from. And the conversion reaches Google Analytics, Google Ads and LinkedIn, so your ad spend can be judged.
Any of these steps can stop working without an error message. We have seen a form handler drop the page address, a CRM quarantine leads from a website domain it did not recognise, and demo forms go quiet for days.
What enquiry tracking includes
Every enquiry route tested
Forms, bookings and chat, from the page to your CRM, on a schedule.
A source on every lead
The page, campaign and ad captured on each submission.
Conversions that reach your ad platforms, checked against what actually arrived.
Numbers that reconcile
A disputed figure traced back to the records behind it.
Website changes released with checks, so an update does not break a form.
How we test it
1
We map every way an enquiry can reach you.
2
We send a labelled test enquiry through each route.
3
We read it back in your CRM, your analytics and your ad platforms.
4
We fix what failed and show the fixed route working.
5
We repeat the tests on a schedule, and a failed test alerts a person the same day.
Our own forms are checked the same way
Scheduled jobs check our own forms and our clients’ forms, and a failed check reaches a person the same day. We started these checks after finding faults like the ones above on live sites, after enquiries had already gone missing.
Start free: one broken route fixed
We fix one form or tracking fault on a page you choose, then send a labelled test enquiry and show it arriving. The fix takes us about three hours.
FAQ
Which tools do you check?
HubSpot, Google Analytics, Google Ads, LinkedIn, WordPress and Webflow. For other tools, we check what they allow before we quote.
Do you need access to our ad accounts?
Read access is enough to check them. Fixing a conversion needs edit access, which you can remove afterwards.
Will test enquiries show up in our reports?
We label every test enquiry so your team can recognise it, and we agree with you how test records are handled in your CRM.