Foundations
Marketing operations that stop the leaks.
Lifecycle stages, lead scoring, routing and production cycles, set up so every enquiry gets an answer and every campaign ships on schedule.
Meetings from the database you already own, and from accounts you name.
The problem
Pipeline dies between marketing and sales.
An enquiry arrives and nobody replies in time. A lead goes to sales, gets judged unready, and never comes back. The campaign ships late because three people each thought someone else owned it.
Marketing operations is the layer that fixes this: lifecycle stages, routing, handover rules and a production rhythm, owned by someone whose job it is to keep them running. The automation underneath it has its own page.
What we do
Six systems, one operating rhythm.
Lifecycle stages and routing
Definitions your sales team agrees with, and routing that puts every enquiry in front of a named owner the same day.
Handover rules
What marketing passes to sales, when, and what comes back if it stalls. Written down, and enforced inside the CRM (Customer Relationship Management system).
Production cycles
A publishing rhythm with owners and dates, so content and campaigns ship on schedule.
Reporting
One monthly report both teams read, with numbers marketing and sales both accept.
Automation and triggers
The steps that repeat every campaign, built as workflows rather than as somebody’s checklist. Triggers fire on real behaviour, so the system responds the same way every time. Covered in full on the marketing automation page.
Data and hygiene
Deduplication, field cleanup, consent status and suppression. Automation running on unreliable data produces mistakes faster than a person would, so the cleanup comes before any workflow goes live.
Why B2B Engine
Senior work, published price.
One senior operator
The person who designs your operations is the person who runs them. No account-manager relay, no junior handoff.
Built once, runs weekly
We set the operations up in the first weeks, then run them every week. The rhythm holds while you run the business.
Premium work, mid-market price
The kind of marketing operations work a revenue operations consultancy charges two to three times more for, at a published monthly price.
FAQ
Questions, answered.
How long does setup take?
The first version is live inside a month, then it tightens every month as real leads run through it.
What does it include?
Lifecycle stages, lead scoring, routing, handover rules, production cycles, the automation and triggers underneath them, data hygiene, and the monthly report.
Who owns it after setup?
We do, as part of the retainer. If you want it in-house later, we document it and hand it over.
Who does the work?
A senior team led by the founder, with AI and specialist contractors for scale. No junior-only delivery.
Go deeper
The lifecycle, step by step.
The first lifecycle guide publishes on 22 September.
Fix the operations behind your campaigns
Tell us where leads stall today. We will show you the stages, routing and rhythm we would put in place, and what it costs.